What a proud day for me!
Our tourism marketing students were awarded first place in the provincial finals of a business case competition at the Tourism Industry Conference.
Organized by go2HR and sponsored by Destination BC and the Tourism Industry Partners Society, the competition brought together teams from TRU (Kamloops), VIU (Nanaimo), Selkirk College (Nelson) and BCIT.
Each team had to win regional competitions to earn the chance to present their cases in front of a room packed with industry delegates.
BCIT’s pitch proposes to take guests by floatplane in downtown Vancouver to Seton Lake and Lillooet for an immersive Indigenous cultural tourism experience. The team gifted the business plan to the St’at’mic First Nation and generated significant buzz and interest for the project amongst industry delegates.
The other pitches included a Cannabis-related hotel and spa, a Nanaimo Bar related festival, and a Kootenays-based railway tour.
While I’m insanely proud of my team, I’m also heartened by the great presentations from all four schools. All of the teams presented ideas that could, conceivably, help bring more visitors to the province in the shoulder season as well as move tourists from “overtourism” areas to under-visited parts of BC.
The industry is in good hands!