Relocalization: The “Roots” Trip

On August 20th, 1954, the SS Groote Beer docked in Quebec City and my two-year-old father disembarked alongside his family to start their life in Canada. My Opa made the decision to leave Germany as a result of his experiences in World War II.

As I approach a milestone birthday in 2019 I’ve been working towards a trip that combines a bucket list destination (Paris) with an opportunity to connect with my German roots. And since I’m the “tourism nerd”, I’ve been thinking about this trip and what it means from an Explorer Quotient (EQ) perspective.

EQ is a psychographic tool developed by Destination Canada, and in use across the country, that attempts to move beyond demographics (age, gender, country of origin) and into the psychological motivations and desires behind travel.

Typically as Canadian tourism professionals we focus on the ‘hot’ EQ markets for our destinations: Free Spirit, Cultural Explorer, and Authentic Experiencer. These are great segments to target, and you can read more about them, and how to apply EQ, in this handy PDF: EQProfiles2015.

Originally, however, nine EQ profiles were developed. And while I’m not suggesting we should focus on all of these, in my circumstances think it’s important to note a ‘special’ category, which is the Personal History Explorer (PHE).

EQ
The ‘Original 9’ EQ Types – there I am in my kilt and tam.

In the context of this specific trip, as a PHE I’m having a hard time accessing the resources I need. Part of this journey requires birth records (destroyed during the war), part of it relies on memories (my dad is a grandparent now, it’s hard for him to remember when he was two years old), and the rest relies on research that frequently yields incomplete results. For example, I’ve visited seven different websites with Groote Beer manifests, all of these are partial, most focus on arrivals to Australia and New Zealand … it’s a bit of a mess.

And let’s talk about shifting geography for a second!

My Oma and Opa were from the Sudentenland, which was the area of the now-Czech Republic inhabited by Sudeten Germans. Since Bohemia and Sudetenland are no longer political regions, and haven’t been for decades, I’ve had to rely heavily on my uncle to determine where, exactly, I should be visiting.

Finally, there is the emotional component of developing a trip like this. Immigration is a stressful change for a family, even when it’s for the better. Talking about family origins can dig up deep feelings of regret, loss, or even anger. If I’m honest I’m currently harbouring some resentments at my father for choosing not to keep his German citizenship, and for not teaching us to speak German – even though intellectually these decisions make sense in hindsight.

ThreeApples.jpg
My dad (no apples) and his two older brothers.

In his book “Wild Mind: A Field Guide to the Human Psyche“, Bill Plotkin talks about our need to return to our psychospiritual roots. He asserts there is an innate connection we have with our ecology of origin. I’ve looked at photos of the Black Forest (Schwarzwaldsince childhood and deeply known that those streams, trees, and mountains are somehow of me, just as parts of British Columbia like the Fraser River, North Shore Mountains, False Creek, and Burrard Inlet are part of my makeup.

Returning to these primal, ecologically-emotionally connected places is what Plotkin calls “relocalization” (p.55). I think as more boomers, Gen X, and even Millennial travellers start seeking out PHE trips, tourism developers and marketers will need to provide more support for this type of journey.

What I’m recommending is:

  • Local tourism professionals keep an eye out for unique stories like these and create customer journey maps to understand the ‘pain points’ of developing this kind of trip
  • Residents, staff, or other passionate locals help PHEs develop itineraries
  • Destinations with shifting geography/place names make this very clear in their marketing materials
  • Tourism marketers use these stories as a means to connect with other PHEs who may be interested in the region

Do you have a PHE trip on your mind? Where might you need to go to feel truly reconnected to your psychospiritual roots? Share in the comments.

It’s my last day at BCIT …

Three years ago I found out that LinkBC, the organization I helped build for 10 years, was closing. I was at a complete crossroads: on maternity leave, with a Vancouver-sized mortgage, and a sense I wanted to work in tourism and education but no idea of how to do it.

I took steps towards going back to university to become a high school teacher. I reached out for coffee with friends. I accepted a one-day-per-week contract at the University of the Fraser Valley, knowing there was no way I could get a post-secondary job closer to home.

Then on one of my coffee chats, an old friend from Royal Roads mentioned that BCIT wanted an instructor with a tourism background. She forwarded me the posting and I quickly hopped on the phone to the program head. A month later I was interviewing for the position. It was the most stressful interview of my life, but miraculously, I got the job.

That fall, I returned to the workforce with three jobs: teaching at UFV, wrapping up LinkBC, and teaching at BCIT.

I knew from day one that BCIT was my place. It’s my alma mater. It changed my life and gave me a career in an industry I’m passionate about. And to be walking the halls of SE6 felt right. I was home.

So why is it my last day at BCIT?

That’s an incomplete thought. It’s my last day at BCIT as a temporary instructor. I am thrilled to say that I competed for, and was awarded, a full-time permanent faculty position in the department.

Effective tomorrow, BCIT is officially my gig. I am over the moon grateful and very excited for what’s to come. Thank you to my students, my colleagues, my friends, family, and industry contacts. Your support has been, and will continue to be, greatly appreciated.