It’s that time of year again! My Royal Roads University MA in Tourism Management students are sharing their most memorable tourism campaigns.
Here’s what’s top of mind for 2018:
- WestJet’s Christmas Miracle campaigns, which combine corporate giving with strong public and media relations. Too numerous to mention them all, a recent WestJet effort in the Dominican Republic offers a good example. Click here to watch it.
- “Red Sucks”, the video from a small mountain in the Kootenays. This campaign was a tongue-in-cheek look at 24-hours in a guest’s life at the local resort. Watch the video here.
- The transcendent nature of the “Super, Natural British Columbia” brand that has persisted through several organizational structures to touch the hearts and minds of hundreds of visitors. Students this year referenced the Wild Within video (here) as being particularly memorable.
- Tourism Calgary, the Calgary Stampede and other stakeholders’ “Come Hell or High Water” statements, and “Calgary, We’re Open” a 2013 collective effort to invite visitors to the destination despite excessive flooding. See the official tourism video here.
5. UNILAD Adventures’ look at Zimbabwe, as posted on Facebook.
- “Pure Michigan” radio campaign, particularly in the Windsor-Quebec corridor. Apparently to those who live there, these spots are a near-constant presence.
- Tourism Australia’s “Best Job in the World” campaigns. Starting with a 2009 contest for the NSW region, this grew into a national youth-focused initiative drawing global attention.