It’s TIC Time!

I can’t believe a year has passed since I started this blog at the Tourism Industry Conference. Here we are again getting ready to learn about pressing issues in our industry including:

  • Labour
  • Housing
  • Transportation
  • Marijuana Legalization
  • Taxation

And all of the marketing best practices that can have an influence on the way that destinations and businesses sell themselves. First up we had the TIABC Town Hall where delegates broke into tables and went deep on an issue.

The feedback is going right to the top where TIABC will take forward our suggestions to help advocate of the policies that will shape our industry.

I hope to publish at least two pieces out of the conference*, but first up, the Winning Pitch provincials where BCIT will battle it out with TRU, VIU, and Selkirk College for the crown!

#bctourismmatters

*I fly to Vietnam with my daughter late Friday night so we’ll see what I can do

BCTIC is a Wrap: the Baby Birds have Flown

This past week I had the honour of taking four of our BCIT tourism marketing management students to the BC Tourism Industry Conference, the premier networking and professional development event for our industry.

Hosted in Victoria, the conference was home to the provincial finals for a case study competition called The Winning Pitch. Sponsored by go2HR, the competition brought together the top teams from the Lower Mainland, the Okanagan, and Vancouver Island.

While the hometown team Royal Roads University took home the gold, my students’ winning attitudes will leave a lasting impression beyond the event. Their poise, passion, and presentation skills wowed a crowd of industry leaders. They now have interviews lined up that will help set them on a successful path after graduation.

Congrats to team #VisittheValley! Cameron, Julia, Nicki, and Austyn are stars to watch. I’ll update as they land internships and start their first jobs in BC’s tourism industry.