The future of work in tourism?

It’s that time of year again! The annual BC Tourism Educators Conference is being held at Okanagan College and as per usual much debate, discussion, and learning is happening around key themes in tourism education.

First up this morning was Tom Baum from the University of Strathclyde, Glasgow. For over 36 years Tom has been seeking to address the social and strategic contexts of low skills employment, with particular focus on hospitality and tourism.

Dr Baum challenged us, as a group, to look at the future of work in tourism, by first looking at the past. He suggested that for decades we have been engaged in the same conversation around tourism employment issues: lack of meaningful pay, low-skilled work, and high turnover – to name a few. He referenced a quote by George Orwell who was a pot-washer (plongeur) in the Paris of 1933: “a plongeur is a slave, and a wasted slave, doing stupid and largely unnecessary work.”

The fact is that in 2018, if we take a global view, there are still many “plongeurs” in our industry. Dr Baum cited reports including:

Global hotel chains – making London an unethical tourist destination through ‘standard industry practice’  by Unite the union Hotel Workers’ Branch: UnethicalLondon

Wage Theft in Australia – finding of the National Temporary Migrant Work Survey: WageTheft

The great training robbery – assessing the first year of the apprenticeship levy: TrainingRobbery

No Holidays for the Burmese: NoHolidaysBurmese

Dr Baum shared findings from one document in particular, “Working for the Mouse”, in which they found that despite challenges including homelessness and extreme commutes, and yet over 85% of the workforce interviewed at Disneyland in Anaheim reported that they loved their jobs. You can read that report here: WorkingfortheMouse

So where to from here? Dr Baum’s presentation set the stage for a day of “backcasting” (also the process used by The Natural Step), in which we looked at the outcomes we want to produce in our institutions, communities, and industry.

For more information about Dr Baum’s work in this area, see https://www.strath.ac.uk/staff/baumtomprof/.

What kind of tourism industry do you want to see in 25 years? How can you be a part of that vision? Post your thoughts in the comments below.

It’s my last day at BCIT …

Three years ago I found out that LinkBC, the organization I helped build for 10 years, was closing. I was at a complete crossroads: on maternity leave, with a Vancouver-sized mortgage, and a sense I wanted to work in tourism and education but no idea of how to do it.

I took steps towards going back to university to become a high school teacher. I reached out for coffee with friends. I accepted a one-day-per-week contract at the University of the Fraser Valley, knowing there was no way I could get a post-secondary job closer to home.

Then on one of my coffee chats, an old friend from Royal Roads mentioned that BCIT wanted an instructor with a tourism background. She forwarded me the posting and I quickly hopped on the phone to the program head. A month later I was interviewing for the position. It was the most stressful interview of my life, but miraculously, I got the job.

That fall, I returned to the workforce with three jobs: teaching at UFV, wrapping up LinkBC, and teaching at BCIT.

I knew from day one that BCIT was my place. It’s my alma mater. It changed my life and gave me a career in an industry I’m passionate about. And to be walking the halls of SE6 felt right. I was home.

So why is it my last day at BCIT?

That’s an incomplete thought. It’s my last day at BCIT as a temporary instructor. I am thrilled to say that I competed for, and was awarded, a full-time permanent faculty position in the department.

Effective tomorrow, BCIT is officially my gig. I am over the moon grateful and very excited for what’s to come. Thank you to my students, my colleagues, my friends, family, and industry contacts. Your support has been, and will continue to be, greatly appreciated.

A tourism nerd chat with Brian Dean

Earlier this summer I was introduced to a cool local program called “Kidsworld, where Vancouver-area families can buy a pass to a different summer attraction each day, for only $50.

The program is a win-win for families and attractions alike, keeping kids busy on a budget while exposing parents to a world of activities in their backyard.

I was so intrigued by the idea, and the operation, that I had a chat with Brian Dean, the one-man-band behind Kidsworld. I’m going to share this with my entrepreneurship class this fall; it’s a great story of how tourism businesses are started and sustained with lots of hard work and passion.

Tourism Nerd: How did Kidsworld get started?

We’ve been around for 25 years, ever since another man named Brian built the program slowly from the ground up. His background was in tourism and his wife was a school principal and they were passionate about meshing educational opportunities with a way for families to spend quality time together around the city. The program seemed to fill a gap with what was available.

A couple of years ago a friend of mine connected us – the ‘original Brian’ was looking to retire. I had been the Program Director of Keats Camps, and while I love the camp, it wasn’t sustainable because you have to move away to an island a few months a year. Before that I was a youth worker on the North Shore. I had been on the search for the right entrepreneurial activity for years. My passions lined up with Kidsworld … this was it!

You mention passion, where did the money come from?

The founding Brian grew Kidsworld organically over the long term, without investors, but also without any goals in terms of growing the business to a specific size or to turn a specific profit. That means the model of the business has the potential for growth in multiple ways.

I purchased the business for a reasonable sum of money that I had saved over the years (as I was looking for an entrepreneurial venture). This business doesn’t have much overhead, and I used my savings to get me through the first year without having to generate much income.

My desire is to learn the business through-and-through for a couple of years and then focus on healthy growth.

What’s your academic and business experience?

I have an undergrad degree in youth work and a Masters of Leadership – which was a great fit because it paralleled an MBA but focused on vision, leadership, and entrepreneurship rather than managing existing systems and people. My years at Keats Camps involved hiring over 100 staff, training them, running the summer operations (and being responsible for almost 400 people a week mostly under the age of 22). I am also on the board of a not-for-profit (church), and have worked as a consultant.

What’s a day in the life for you?

The thing with running your own one-person company is you’re responsible for everything! From the business side to logistics (registration, checking families in on site), to being the face of the organization, there are a lot of hats. With that said, I love that I work from home, and am flexible as my own boss. The hard part is that you never feel like you can leave work behind, because you’re the only one making in happen.

From September to June, my role is focused on networking with organizations to set up events. We have summer events, and weekend events throughout the school year. On event days I’m present to build rapport with the host organizations and the families.

What’s the biggest challenge about running a company like Kidsworld?

There are two major challenges.

First, as I’ve said, I’m the only person. Mentally that’s very draining – to have your livelihood in your own hands, to have the expectations of hundreds of others for you to do a quality job. It’s hard to take a couple of days off, as emails add up and you feel responsible to respond quickly. It’s also hard because I need to become good in the areas where I’m not naturally gifted; for example graphic design isn’t a strong suit but with my budget I need to learn to create good content myself.

Second, I’m constantly searching for new organizations to partner with. Between our two programs (Summer and school year), we work with closer to 100 organizations! That’s a lot for one person to network, arrange, maintain relationships, and be on top of. Very detailed notes are needed to keep it all together. There are a lot of organizations in Vancouver, but setting up partnerships with so many is not an easy task.

So then what’s the biggest reward?

I love many aspects of my job. I waited for this opportunity because I didn’t want to be motivated mostly by money. I want to make an impact in people’s lives and support families. So much of a healthy society seems to stem from having healthy families. Kidsworld allows me to build a business, which I’ve always wanted to do, while also making a tangible impact in people’s lives.

On the business side, the greatest reward is I have learned a lot and met a tonne of great people. I feel like I know everyone in Vancouver at this point, and each day I learn about how I can improve my own business.

Any advice for tourism students and future entrepreneurs?

Be passionate about your chosen area of work, whether it’s as an entrepreneur or otherwise. You spend a lot of your life at work, even more if you consider how much it can be on your brain. You have to believe in the importance of it. I strongly believe the best entrepreneurs are those who also make the world a better place as they build their business.

Entrepreneurship is 99% figuring it out as you go. It’s taking a step forward. You don’t need it all together beforehand, just a willingness to learn, ask for help, and to try your hardest.

Make sure you love it before you invest your life into it! There are a million different avenues that entrepreneurship can take you. It’s an exciting and exhausting journey, so invest yourself in something you’re passionate about.

You can find Brian at venues around the city from attractions to museums to parks as he works with Kidsworld families and partners while building his business. Learn more about Kidsworld here: www.kidsworldprogram.com.

BCTIC is a Wrap: the Baby Birds have Flown

This past week I had the honour of taking four of our BCIT tourism marketing management students to the BC Tourism Industry Conference, the premier networking and professional development event for our industry.

Hosted in Victoria, the conference was home to the provincial finals for a case study competition called The Winning Pitch. Sponsored by go2HR, the competition brought together the top teams from the Lower Mainland, the Okanagan, and Vancouver Island.

While the hometown team Royal Roads University took home the gold, my students’ winning attitudes will leave a lasting impression beyond the event. Their poise, passion, and presentation skills wowed a crowd of industry leaders. They now have interviews lined up that will help set them on a successful path after graduation.

Congrats to team #VisittheValley! Cameron, Julia, Nicki, and Austyn are stars to watch. I’ll update as they land internships and start their first jobs in BC’s tourism industry.

Tourism Educators Conference: May 3 & 4, Vancouver

campus4If you’re a BC tourism, hospitality, or business instructor save the date for the BEAC/TEC* 2017 at Capilano University in North Vancouver:

Learners Futures in a World Under Pressure 

Conference sessions will include a variety of peer-led discussions on:

  • Climate change
  • Social change
  • Social reform
  • Cultural preservation 

Students in our classrooms are expected to work in an ever increasing international workplace and global economy, the pressures they face to know more and be more equipped are tremendous. These sessions will focus on expanding our knowledge and will concentrate on elements of curriculum development, engaged learning and evaluation & assessment. Key dates: 

May 2 & 3- Articulation days

May 4 & 5- BEAC/TEC Learners Futures in a World Under Pressure

Register here: https://beac-tec2017.capilanou.ca/registration/

Call for Presentation Submissions:  Do you have research in one of these areas that is dying to be told or maybe you have a creative way that you’ve incorporated one of these topics into your classroom?  Email tourism@capilanou.ca with a subject line: BEAC/TEC Presentation.

* Business Educator Articulation Committees/Tourism Educators Conference